Bravery has a home

We're celebrating every business owner that had the courage and dedication to turn their passion into a storefront. You have a home with us.

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HOME TO OVER 200,000 BRAVE BUSINESSES

Meet some of them

Wanda Lephoto

Founder and Creative Director of WANDA LEPHOTO.

Mpho Phalane

Founder and Head Chef of FOOD, I LOVE YOU.

Amber Hendricks

Founder and Studio Owner of MONARCH TATTOO CO.

Yoco, a Home for Brave Business

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The home of brave businesses

A story of courage, tension and the immense reward of running a business.

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For everything we never got to see

The sacrifices, early mornings,  and unexpected wins compounding  in your favour.

For believing, when no one else did

Kept your head down.  Stayed in your lane.  Even when nobody saw the light.

For the 5-9 that became your 24/7

Who would have thought your passion, dedication, and ambition would turn into  an unlimited paycheck?

Managing tension and reward

Bravery

Dedication

Ambition

Progress

Growth

For the brave

For choosing to change your future, and of those around you. Even when they did not believe.

For following your gut, and relentlessly crafting. Even when told no, over and over again.

For your dedication, your commitment and your enduring faith. Bravery has a home.

For the dedicated

For choosing to change your future, and of those around you. Even when they did not believe.

For following your gut, and relentlessly crafting. Even when told no, over and over again.

For your tenacity, your commitment and your enduring faith. Dedication has a home.

For the ambitious

For holding on to the vision. Senselessly making brave and unpredictable decisions.

For the endless reflection. For the deep contemplation. For the unimaginable growth.

For charting new territories and going places you couldn't believe was possible. Ambition has a home.

For the progressive

For seeing the light, when everyone else saw a dead end.

For realising that when your passion burns so deep, the only option is taking another step forward.

For being convinced from the get-go. For never standing still. Progress has a home.

For the growth-driven

For staying on the mission. Because even though growth can feel lonely, it has never been a one-man show.

For honouring yourself, shutting out the noise and following your inner voice.

For taking one step at a time, expanding, exploring and growing. Growth has a home.

Unfiltered stories of courage

These small business owners have mastered their craft and turned their dream into a lifelong passion.

Wanda Lephoto

Wanda Lephoto’s intrinsic designs take inspiration from his community, carefully translated into a fashion collection, and deeply appreciated by the world.

Amber Hendricks

A great story starts by challenging the status quo. Amber founded Monarch Tattoo Co. and took on the gatekeepers head-on, while building a space to be creative.